Fujifilm Europe has announced that, as a result of substantial increases in the cost of raw aluminium, it will be increasing the prices of its offset printing plates.
The last 12 months has seen an increase of more than 20% in the Euro based cost of raw aluminium. Fujifilm has been working to improve internal efficiencies to try and absorb the impact of these raw material costs, but these process improvements have not been sufficient to avoid this action. The company will therefore be increasing the price of its offset printing plates from 1 September 2017 by up to 10%, with the actual increase passed on to printers dependent on the local market situation.
Takashi Yanagawa, senior vice president Fujifilm Europe, explained: ‘Fujifilm has absorbed the rising cost of raw materials for the last 12 months to try and avoid passing on price increases to our customers, but unfortunately this situation is unsustainable. Our customers have come to expect products of the very highest quality from Fujifilm, with service and support to match, so our focus is to safeguard our ability to provide that very high level of service. These price increases are a necessary step to help us achieve that.’