Pureprint is continuing to invest in its large format point of sale division, Imprint based in Newcastle Upon Tyne.
The installation of a Sias 2 colour large format multi formula screen print machine with a maximum print area of 1500 x 2350 mm complements an existing screen print operation and digital suite of large format Inca flatbeds, including a S50, R40 and Acuity with the additional purchase of a 3.2 metre Hybrid Vutek HS125 and extensive finishing equipment completed during 2016.
The screen print machine now completes a move to upgrade existing screen machinery to a larger format to complete compatibility across all machinery to further enhance its product offering to provide special ink colours, metallic, fluorescents, rub removals, glow in the dark inks, glitters and varnishes.
Dave Bullivant, Imprint managing director, commented: ‘Screen printing is an integral part of creative visual communication, despite the fact that many foresaw its demise or its more limited use with the arrival of digital printing. When it came down to it, however, screen printing proved to be an irreplaceable printing method, which continues to develop, producing better and cheaper products, using ever more environmentally friendly methods and with a broader scope of materials that cannot currently be printed with the digital process.
‘There are many advantages to using screen printing however, the main advantage is the unique visual result it creates. The inks used are very durable, the colours are extremely vivid, particularly for outdoor uses, making this a unique reproduction technique and when combining this with digital technology and the creative opportunities the only limits are imagination.’
Imprint continues to grow since the acquisition by Pureprint Group in 2014 being driven by its online promotional management tool Additions, developed in-house specifically for retailers to control and improve the efficiency of point of sale which is soon to see the release of the module Store Smart in quarter four 2017.