XMPie has announced that its PersonalEffect Print VIPP Edition will enable users with VIPP formatted transactional files to break into the world of personalised creative communications.
Customers will now be able to support their existing VIPP investments, while moving to a standard PDF or PDF/VT Print environment and, at the same time, have an on-ramp to XMPie richly personalised print and cross media solutions.
In the past, transactional variable data and graphic arts variable data were considered two separate business directions, yet today the boundaries between them are quickly disappearing. With XMPie's PersonalEffect Print VIPP Edition, users can continue to produce their traditional transactional print jobs, while also gaining a foothold into the world of graphic arts with all its multichannel and high value opportunities.
With PE Print VIPP Edition, customers can embrace the ever growing popularity of PDF/VT, without losing their investments in VIPP technology. The VIPP Edition allows native handling of the VIPP Project Containers (VPC) packages, creating the PDF/VT files required for the relevant print device. In addition, and not less important, customers of the VIPP Edition, can now have access to some of the elements that make up the VPC and modify them for updating and re-submission. Changing the data source would be one example of such a modification – a well known capability and hallmark of XMPie PersonalEffect systems.
Furthermore, customers of the VIPP Edition, can use it as an entry level, server class solution from XMPie, opening for them the new world of creatively rich, individualised communications in print. As with all XMPie PersonalEffect offerings, customers can, decide to later add capabilities, such as cross media, or web to print.
‘With PE Print VIPP Edition, we are bringing a sophisticated integration between VIPP technology and XMPie personalisation technology to market. With this innovation, we are opening the door to modern personalised communication to our loyal VIPP customers and providing them with a bridge from the VIPP based transactional communications world to the XMPie and PDF/VT world of graphic arts personalisation in print and multichannel environments,’ said Joe Rouhana, vice president and general manager, workflow software, Xerox Software Business Group.