GSE relaunches website

Print Solutions Packaging Solutions

GSE has relaunched its website, reflecting the company’s focus on turn key solutions for assuring quality and eliminating ink related waste in the workflow and supply chain.

Since its establishment over 40 years ago, GSE has built up an installed base of over 1700 ink dispensing and proofing systems with integration software, among users of flexo, gravure and screen processes. However, as GSE’s marketing director Maarten Hummelen explained, the company’s offering has expanded to meet the demands of an increasingly service oriented value chain

‘Shorter production runs, tighter quality controls and more stringent safety and environmental legislation have made minimising setup times, standardisation of processes and traceability a priority,’ he said. ‘In response, GSE’s remit has extended to advice, implementation and support programmes for every stage of the customer relationship, as well as solutions for tackling waste in its widest sense. Besides efficient ink consumption, this includes reducing costs related to time, materials, tools, techniques, people and space.’

Website visitors can learn about a wide range of GSE services such as installation plans, training and support provided both from the Brummen, Netherlands, headquarters, as well as from a global network of service partners.

The new website also places special focus on how GSE technologies contribute to a ‘Lean’ manufacturing environment and tackle eight types of waste, comprising overproduction, transport, defects, inventory, motion, over processing, waiting and talent.

‘More than high performance equipment alone is needed to stay competitive – managing and improving ink logistics is not a one off project, but a continuous process,’ Maarten said. ‘Our customers are reaping the benefits of long term approach which, in many cases, has resulted in cost reductions of up to 30%.’

The launch of the new website coincides with the global debut at Labelexpo Europe of GSE Ink manager – a new management software for eliminating ink related waste and assuring colour quality within the label and package printing workflow. The new software offers more sophisticated ways to reuse press return inks, the ability to trace inks through the supply chain, real time stock information, reporting capabilities and remote Wi-Fi connection via mobile phone.

There will be live demonstrations throughout the show at the GSE stand 7D59.