Pulse Roll Label Products is to introduce a completely new branded product portfolio at Labelexpo Europe to complement its existing PureTone UV flexo ink system.
Building on the success of PureTone, which was launched at Labelexpo 2015, and its laser markable coating, PureCode, the company will launch its newly branded narrow web product lines in Brussels.
The existing PureTone UV flexo product range comprises high strength process inks and mono-pigmented mixing bases as well as special blacks. Visitors can now expect to see: UV flexo opaque whites; UV flexo metallic inks; UV varnishes, coatings and adhesives; its best selling peel and read release varnish plus special effects range, all branded to accompany the PureTone UV flexo ink range. Water based flexo and UV screen products will also have their own brand identity.
Sarah Harriman, marketing and communications manager, said: ‘We have experienced real success with our PureTone brand since its launch at Labelexpo 2015. PureTone is fast becoming a well known name in the world of label inks as more and more narrow web printers switch to our flagship UV flexo ink system. Our vision is to build on this by introducing a newly branded product portfolio that can be easily recognised in the market. This will allow our customers to better understand and identify the solutions that we offer for the narrow web label market and will provide greater branding consistency across our entire product portfolio.’
As well as including existing product lines within the newly branded ranges, some additional new products will also be introduced at Labelexpo 2017. These include new food packaging compliant products to expand upon the FPC range launched in April this year. The PureAqua high strength water based ink system will also be launched, which has been formulated for optimal print performance, press stability and colour strength. The company’s existing water based varnishes, primer and other products will also be grouped within the new PureAqua range. And an innovative concept for UV screen will also be unveiled as part of the company’s new PureScreen range.
Mikaela Harding, product manager, said: ‘We are very excited to announce our newly branded products. We have been very focused on developing our narrow web product range to ensure we offer the very best solutions for different print applications. The introduction of new product branding and unveiling of some exciting new concepts, to complement what we have done with PureTone seemed like a natural step in our quest to help printers move into the next generation of label printing. And watch this space, as we have more exciting announcements to be made in the lead up to the show!’
Visit Pulse Roll Label Products in hall 3, stand C60 for more information about the new product ranges.