Arjowiggins Graphic and Antalis have launched a new campaign to showcase the superb colour capabilities of recycled paper. The campaign will see 2500 brand books from Hakkasan Group’s Ling Ling bar and club concept distributed to customers highlighting the excellent print capabilities of Cyclus Offset and Antalis’ Digigreen Gloss.
The books, designed by North, were originally created to support the global launch of the naughtier and more vivacious sister to Hakkasan restaurants, Ling Ling. Designed to represent the hedonistic atmosphere of Ling Ling, the design featured stand out bright and beautiful photography, ten different covers and five different spines with variable text and a high level of vibrant colour.
The book covers have been printed on Digigreen Gloss 350 g/m2 while inside pages feature Cyclus Offset 100% recycled 140 g/m2. The campaign also includes a personalised card of eight different designs printed on Cyclus Offset 300 g/m2.
On paper selection, Jeremy Coysten from North Design, said: ‘For the original print run for Ling Ling we used a high gloss laminated cover to achieve a high end fashion magazine feel, with Cyclus Offset selected for the inside because of its remarkable print performance which allowed us to keep the richness and colour really punchy. The challenge was applying binding tapes to the spine as the glue wasn’t sticking to the gloss lamination so the printer had to sand back the gloss laminate by hand. To overcome the problem for this longer print run we used Digigreen gloss for the cover.’
The book, which was printed by FE Burman using its HP Indigo presses.
The reprinted books are an excellent demonstration of the high quality colour results recycled materials can achieve. Paul Regan, director of FE Burman, said: ‘The mix of print quality of both Digigreen and Cyclus Offset and also the efficiency and technology of the HP Indigo presses, has enabled us to produce a product of excellent quality and colour vibrancy.’