Feldmuehle restructures portfolio

Print Solutions Packaging Solutions

Feldmuehle Uetersen is restructuring its product portfolio and sales organisation: the company’s six product segments are now bundled into the business areas of labelling applications, packaging solutions and graphical options.

The restructuring, under new managing director Heiner Kayser, aims to enhance customer service and strengthen the market position of Feldmuehle in the three areas.

With focus on high quality label papers, packaging papers, graphic papers and cardboard, Feldmuehle is dedicated to meet the requirements of the market. ‘We are concentrating on our greatest strengths,’ said Heiner. ‘Our aim is to be particularly close to the customer, to find innovative solutions for specific requirements and to constantly set standards in terms of quality and customer service.’

As a result of the reorganisation of the product portfolio, the entire sales structure will be oriented to the customer. The sales support and field sales employees will specialise in one of the three business areas and be able to advise customers with in-depth product knowledge.