Yorkshire based confectioners Simpkins has launched three new limited edition sweet flavours in time for Christmas. The trio – Christmas Pudding, Mince Pie and After Dinner Sprout Mints – all display festive labels produced by The Label Makers.
In contrast to the more traditional flavours and designs that Simpkins release at this time of year, the quirky new flavours are currently being sold only in the UK, prior to being released to the firm’s international customers in time for Christmas 2018. The family business exports to over 40 countries throughout the world, producing 80 lines of sweets from its base in Sheffield.
Of their long standing relationship with The Label Makers, Adrian Simpkin, the third generation owner of the sweet maker, said: ‘We have worked with The Label Makers for over 30 years and are wholly dependent on the company for consistent quality, service levels and timed deliveries. These new festive labels look excellent – they are designed to be quirky and different compared to our traditional Christmas flavours and so far they have delivered.’
The festive labels, 90 mm in diameter, were produced on white gloss paper, four colour digitally printed on a Xeikon CX3 press. The Label Makers has also recently worked on further new lines of Simpkins sweets, including the launch in early 2018 of its Botanical candy ranges destined for garden centres and similar outlets.
The Label Makers’ Kevin Lyons said, ‘We have a fantastic association with Simpkins, which is professional, honest and committed. As both parties know each other so well, we are largely left to get on with the job of producing the labels – the hallmark of a trusted relationship.’