Lecta’s Diva Art is a new one side coated paperboard with an outstanding silk finish noteworthy for its printability and rich colour reproduction in offset and digital printing, in addition to its perfect folding characteristics and exceptional resistance to cracking.
Diva Art paperboard offers outstanding finishing and converting properties, and is ideal for a wide range of end uses such as book covers, folders, labels, postcards and greeting cards, as well as packaging for cosmetics, perfumes, premium beverages and chocolates or confectionary.
The range is available in substances of 220, 250, 280, 300, 330 and 350 g/m2.
For the launch of this new product and presentation of the versatility of its six substances, Lecta collaborated with six international female artists active in the fashion and cosmetics industries: Eli m Rufat, Dagna Majewska, Naja Conrad-Hamsen, Marina Esmeraldo, Pascale Pratte and Sofía Bonati.
Using the slogan ‘Reveal your inner talent with Diva Art’, these artists created pieces on Diva Art that represent six different divas with originality and elegance. The pieces feature creative, unexpected finishing such as fluorescent inks, black flocking, dry embossing and gold and metallised stamping that highlight and reveal the hidden details of the works.