The Taylor Bloxham Group concluded a year of growth and investment in 2017 by creating a new division dedicated specifically to direct mail.
The move comes in response to rising demand and follows the company’s expansion earlier in the year to a new site in Leicester for its FastAnt direct mail, e-commerce and fulfilment operation.
The new division will be known as Mailbox and will specialise in a range of direct mail services including high speed multi insertion, kit collation and data management services. FastAnt will focus on areas such as storage, fulfilment and e-commerce.
‘We have invested in new premises and equipment in 2017 which has enabled us to become more productive and offer a more cost effective service,’ commented Robert Lockwood, CEO of the Taylor Bloxham Group. ‘The expansion to an additional site has allowed us to double capacity and as a result, our direct mail division has gone from strength to strength. It made sense to set up a new brand to specialise in this key area of marketing.’
As part of the move, the company has invested in an additional Xerox reel fed laser printer and has high tech enclosing machines that are able to insert over eight items into an envelope to facilitate complex requirements. The new division will be led by Dave Wright.
‘Despite the growth in e-mail marketing over the past decade, direct mail is still a popular and powerful way of marketing to prospective customers,’ explained Dave. ‘Many of our clients choose to use a combination of the two to reinforce their communications. In fact, direct mail does offer some significant advantages over digital marketing. Data shows that over half of emails are deleted within two seconds compared to research by the Royal Mail which found that people keep direct mail they find useful, such as door drops, for an average of 38 days.’
The creation of Mailbox brings the number of brands in the Taylor Bloxham Group to four including FastAnt, point of sale operation Instore and the original Taylor Bloxham printing company.