Mass customisation is Pixartprinting’s vocation, a strategy through which the company aims to meet its customers’ individual needs while at the same time retaining the benefits of mass production. Keeping this promise requires both flexibility and good listening skills, so as to understand the clients’ needs and wishes, characteristics that have always set the leading European online printing company's operations apart from its competitors. The number of touch points for interacting with customers is always growing, profiled loyalty projects are being developed, investments are being made in service and production capacity, and, above all, the catalogue is constantly expanding. And while mass customisation is the strategy of choice for both Pixartprinting and the entire Cimpress group, personalisation is increasingly also something that is being demanded by users. Now Pixartprinting, a technological partner for graphic arts professionals like printing companies, graphic design studios and marketing and event agencies, is announcing its entry into the world of merchandise.
From February 2018, an initial selection of customisable promotional items will be available online, split into three categories: technology, office and stationery, and home and leisure. ‘This is a commercial decision inspired by our aim to be a global supplier that can satisfy all printing needs, and a response to the open dialogue we have with our customers. An exhaustive range is an ingredient that adds flavour to our already very popular recipe, comprising the unique features we offer, from our online shop's user friendly interface and discreet packaging to cutting edge customer care and PixartPro, the loyalty programme dedicated to resellers. All of this on top of a printing service that aims for the highest levels of quality,’ commented Federico Gonzalez, marketing and sales director at Pixartprinting.