New videos on the Color-Logic website – www.color-logic.com – let brand managers and graphic designers see how print can differentiate their brands. Examples of how the process can benefit brands in different printing processes including offset, digital, inkjet, flexo, gravure, and cold foil have been provided by licensed Color-Logic printers around the world. The videos show files printed using a variety of digital presses/printers, as well as conventional presses.
Director of sales and marketing Mark Geeves said, ‘All print begins with design. We have found, however, that often brand managers and graphic designers are unaware what print really can do – particularly with regard to paper, printing process, and coatings. Static images often do not capture the possibilities of decorative effects or metallics in digital or conventional print today. The Color-Logic videos offer brand managers and graphic designers a starting point from which they can request physical samples from a licensed printer, or any of our press or printer manufacturer partners around the world.’