Brand environment specialist Leach Impact has revealed a new merchandise display system which integrates illuminated fabric graphics to maximise the use of retail space.
Product Wall Max premiered at the Retail Shopfitting and Event Summit earlier this month, following over 12 months of behind the scenes research, prototyping and development.
Capable of being manufactured in any size up to 15 x 3 metres, this display solution is designed to create an atmospheric ‘exhibition’ of hero products which increases brand awareness and captures customer attention in-store.
It represents a heavier duty version of Product Wall Lite, which was launched by Leach last spring. Whilst this display system – with its magnetic shelves – is ideal for lightweight merchandise such as jewellery and footwear, Product Wall Max on the other hand can integrate slotted rails, floating shelves and hooks, perfect for larger and/or heavier items including clothing and sports equipment.
Commenting on the popularity of the new solution when unveiled at the Summit, Leach’s recently-appointed head of sales Adrian Wray, said: ‘The purpose of this event was to match us to prospective buyers who are interested in the innovations currently available to retailers. Product Wall Max was therefore incredibly well received.
‘We met with household brands including Karen Millen, Well Pharmacy and Co-op, hospitality giant Whitbread, cosmetics specialist L’Oreal and charity Age UK, to name just a few. We are excited to see how these conversations unfold.’
Created with flexibility in mind, both Product Walls are designed so that store staff and merchandisers can update the look and feel of their displays without fuss. All component parts can be added or removed with ease, with fixings neatly concealed behind the interchangeable fabric graphic.