Images UK has successfully moved into data driven multichannel marketing with EFI MarketDirect Cross Media Solution from Transeo Media.
Responding to its changing customer requirements, the Mitcham, Surrey already offers web to print ordering portals that drive digital, lithographic, large format and direct mail services.
Managing director Danny Sullivan said, ‘Over the past 15 years we have continually tried to diversify and offer innovative solutions, rather than only focusing on printed products. Instead of just offering the print and direct mail elements, MarketDirect enables us to offer a complete cross channel campaign solution, which is what our clients really need.’
MarketDirect creates highly personalised campaigns that use CRM data to join up, personalise and measure the entire marketing strategy, covering print, web, e-mail, mobile and even social media.
‘Besides being tremendously easy to use, one of the major benefits of MarketDirect is that it allows our customers to integrate highly targeted direct mail into their digital strategy. With a single solution for digital and off line media our customers gain full access the benefits of automated personalised print’s higher response rates. And because it is all integrated into digital we can better calculate their return on investment,’ said Danny.
Positive decided to buy the software through Transeo Media.
‘We went with Transeo Media because of the extra support and training it provides,’ added Danny. ‘It is not just about software. By sharing its expertise in the marketing world it has helped us tremendously to adapt to our new market, formulate our sales plan, presentations and even pricing.’
Positive, which is set to celebrate its 25th birthday this year, employs 20 people.
The company operates HP Indigo digital presses, Heidelberg litho technology, Roland wide format printers as well as wide array of direct mail and finishing equipment and machinery.