Smurfit Kappa is installing an new industrial scale HP PageWide C500 digital press for corrugated printing which will provide greater customisation and flexibility for customers.
The HP PageWide C500 Press, which will be the first commercial HP single pass press in Europe, is HP’s most technologically advanced digital press for corrugated application. The press will be installed in Smurfit Kappa’s Interwell plant in Austria.
With a fully integrated stack to stack workflow, the press combines digital simplicity with offset replaceable print quality on both coated and uncoated paper. The technology will provide brand owners with customised packaging solutions that can drive sales across both online and traditional sales channels.
The HP water based inks facilitate printing on both primary and secondary food packaging without an additional barrier which can comply with even the most stringent global food safety regulations.
Speaking about the investment Saverio Mayer, Smurfit Kappa CEO of Europe, said: ‘This new press is the perfect solution for our Interwell plant. It comes after a successful collaboration between Smurfit Kappa and HP.
‘We are both early adopters in our respective industries and constantly strive to provide pioneering, market leading solutions for our customers.’