Avery Dennison adds Platinum Thermal technology

Packaging Solutions

Avery Dennison is adding Platinum Thermal technology to its portfolio of products for thermal printing. This technology offers a combination of printing flexibility and output durability for applications requiring the crispness of thermal printing.

The combined benefit is a game changer: the ease and flexibility of on-demand direct thermal (DT) printing, and the durability of thermal transfer (TT) printing. It can help converters meet brand owner needs across a wide spectrum of applications including food rotation, chemical product packaging, retail/home store/garden centre, automotive, industrial, inventory management, and test tube labelling.

Platinum Thermal consists of a surface printable polyolefin film and a black pigment built into the film construction that eliminates the need for DT coatings (eg leuco dye). Printed images remain crisp and clear, even with exposure to heat, cold, light, water, or time.

‘Platinum Thermal technology is another addition to the Avery Dennison portfolio aimed at improving convenience and quality for our converter customers, providing a unique solution for applications requiring the best of two worlds: DT and TT technologies,’ said Agata Kowalska, associate product manager, Avery Dennison Label and Packaging Materials – North America. ‘It is ideal for applications where a user wants the advantages of on-demand printing, but needs a high quality image that will not fade over time, even when exposed to extreme conditions.’

Avery Dennison offers Platinum Thermal technology in two constructions – one featuring AT20 all temperature adhesive, and another using the general purpose S2501 adhesive that covers a wide selection of end use applications.