Having refocused its academy to provide a much broader training proposition this year, Antalis is delighted to have received a resounding response to its new business courses – in what it says is indicative of a growing demand from customers seeking to enhance their sales and marketing approach.
As part of its commitment to providing customers with everything they need to stay ahead of the changing industry, the Antalis Academy no longer provides just training and support in relation to digital print products, techniques and solutions – but also wider, vital business skills.
Since the beginning of the year, this has seen a total of 30 delegates attend courses on everything from ‘realistic sales planning’ and ‘essentials of selling’ through to ‘making telephone appointments’ and ‘successful social media for print sales people’. The business also welcomed over 70 participants to its inaugural Antalis Academy webinar last month which focused on ‘three practical strategies to increase your print sales this year’.
Giles Bristow, digital support manager at the Antalis Academy, said: ‘In these changing times, a thirst for knowledge and a desire to learn new skills are key to developing and diversifying businesses and organisations. But it is not just about keeping on top of new technology and innovation; it is just as important to continue to enhance your overall business approach.
‘Inherently though, it has been challenging for our customers to find training workshops and tutors who not only know their chosen business related subject but also understand the industry and markets that printers operate in. As such, we have purposely expanded our academy to fulfil this growing need by introducing of a range of business courses in conjunction with the IPIA.’