The structural design skills and manufacturing expertise of the Pollard Group have been instrumental in the creation of a series of high quality and durable gift boxes for leading French male grooming specialist Monsieur Barbier.
Monsieur Barbier’s aim is to provide a new shaving experience through a variety of innovative, premium but value for money products. Its boxes are designed to create a distinctive gift through the combination of different products, including pre-shaving lotion, badgers, razors, shaving creams and soaps. The company also produces a number of exclusive boxes for leading retailers.
The selection of the right packaging supplier was crucial, as Ganaël Bascoul of Monsieur Barbier explained, ‘The box needed to convey the special shaving experience we offer to our customers. It had to look good and be well presented on-shelf as well as being strong enough to protect the products and easy to handle for the consumer.’
The experts at Pollards were able to translate Monsieur Barbier’s outline concept of a small suitcase design into a workable initial prototype. From this, fine tuning was carried out to create a stylish and eye catching box with a carry handle that could be cost effectively manufactured.
The box is produced in 380 g/m2 Zenith Hi Brite board, and four colour litho printed and matt laminated in three different designs. It is die cut and glued using Pollards’ in line gluer.
‘We have lots of packaging ideas within Monsieur Barbier, but no packaging experts on our team,’ said Ganaël. ‘Pollards was able to convert our ideas into finished packs that have enabled us really to stand out in this competitive market.
‘Equally important, Pollards offers value for money and this is essential for our company, because at Monsieur Barbier we want to make a high quality shaving experience affordable to as many men as possible, so the packaging has to be fully part of this value proposition.’