HH Global has announced its global alliance with leading not for profit forest conservation organisation Canopy. This partnership follows the announcement of HH Global's fiscal year 2019 Sustainability Targets and aligns with the cornerstone of ‘Innovation with Purpose’ – a triad approach to the support of UN Global Goals for Sustainable Development, to develop innovative solutions, and a pledge to foster the involvement of employees, clients, and suppliers.
For nearly 20 years, Canopy has grown to be one of the most effective environmental organisations at securing partnerships to develop business solutions that protect the world's endangered forests. Canopy has teamed with over 750 of the forest industry's largest customers and like minded businesses such as HH Global to serve as engaged champions for conservation and sustainable choices throughout the supply chain.
This alliance will support HH Global with implementing its recently released Sustainable Materials Policy – a commitment to promote sustainable materials use through viable alternative choices that reduce impact on forests and ultimately ramifications to habitats and local communities. Canopy provides audit assistance to HH Global to ensure that it is not sourcing from ancient and endangered forest with a variety of tools and standards metrics that help identify the requirements of paper/packaging/fabric origin, content, certification, production, and usage. Through the mapping of its sourcing process, HH Global will assure compliance throughout the supply chain, which in turn will serve clients worldwide.
Nicole Rycroft, Canopy founder and executive director, is pleased to formalise the relationship with HH Global, a new key partner of the marketing print and print production sector. ‘We are excited to work with HH Global on this partnership. Not only do we have the potential to substantially reduce the environmental impact of some of the world's largest brands, together we can help catalyse next generation solutions such as packaging and papers made of straw. Canopy's collaboration with HH Global will deliver sustainable sourcing solutions and advance conservation opportunities in some of the world's most important landscapes.’
HH Global chief digital and innovation officer Kevin Dunckley is encouraged by the collaboration. ‘HH Global has pioneered eco consciousness in global marketing execution. The trend of our initiatives is soaring as our clients have become aware of HH Global's involvement as an environmental advocate for print. With the recent announcement of our Sustainability Targets, the edie Sustainability Leaders Award for our Quality Printer Program technology, and now our partnership with a leader such as Canopy, global brands will know that we are forthright in our commitment and have the momentum to continue these efforts.’