Packaging Inspiration Forum: trends and consumer behaviour

May 2, 2018

Packaging Solutions


Trends in the packaging industry and the increasingly rapid changes in consumer behaviour were the overriding themes at the fifth Packaging Inspiration Forum, held by the PrintCity Alliance in Hamburg. 


The event offered an ideal opportunity for further discussion of the presentations, breakout and panel sessions. The event achieved 150 visitors, a record number.


Trends in society are changing at a breathtaking rate, heading consistently in multiple, often seemingly contradictory, directions. It is consequently becoming increasingly difficult to distinguish between real trends and hypes. Technical development, very largely driven by digitisation, is likewise making rapid progress.



In a series of presentations, the speakers approached these topics from widely different angles, thus providing inspiration and ideas. The subjects addressed in this context included not only changes in society, but also e-commerce, digital printing, Industry 4.0 and new finishing technologies. Because there are no stock answers, ideas and options for business action could only emerge from a discussion of a broad range of viewpoints.


‘We are amazed that the event met with such a great response and that we were able to welcome so many guests,’ said Rainer Kuhn, managing director PrintCity, summing up the Alliance’s satisfaction. ‘The 150 participants even took us to our capacity limits, and we were unable to accept all the registrations we received.’


The next Packaging Inspiration Forum will be held in Autumn 2019. The PrintCity Alliance is considering staging two events – in both the North and South of Germany.

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