Bellissima DMS receives 2018 FTA Technical Innovation Award

May 8, 2018

Packaging Solutions


Hamillroad Software has announced that its Bellissima Digitally Modulated Screening (DMS) technology for flexo has received the 2018 Technical Innovation Award from the Flexographic Technical Association (FTA). This award recognises and celebrates the achievements which have contributed to the growth of the flexographic industry and have the potential to power flexography’s future.


The award was presented to Andy Cave, CEO of Hamillroad Software, by Joe Tuccitto, director of Education at FTA and Shelley Rubin, FTA’s Mmanager of Educational Services, FTA.


 The Bellissima DMS produces high quality prints equivalent to 350 to 450 lpi with excellent image reproduction and boasts no colour shifts on mis-registration. By utilising fixed palette inks, the screening delivers smooth flat tints and moiré free prints with no visible rosettes. Vignettes fade smoothly to nothing enabled by printed highlight dots as low as 1.0% and shadow dots up to 99.5%.


‘This award provides the strongest public affirmation, by a panel of peers, experts in the industry, that they agree that what we have is a major technical innovation for flexo printing which will cause a significant transformation in what is possible,’ commented Andy Cave.


‘The only thing that could, or will ever beat winning such an award, would be to have many happy customers who just as emphatically say that Bellissima has transformed their business.’


Working optimally at 4000 dpi, the patented screening includes features such as 100% solid surface patterning options and solid object protection. Printing press issues including bounce, barring and slur are all reduced significantly, and in some cases, eliminated. Bellissima DMS also delivers on ink savings, which can be augmented by GCR based software, improves the efficiency of the press room, and utilises existing printing press equipment.


Danielle Kinsella, marketing director at Hamillroad Software, added: ‘The team at Hamillroad is extremely proud of this achievement and extremely grateful to have been recognised by the FTA for our technical contribution to flexo. Having launched Bellissima at Labelexpo in September 2017, we could not have imagined the level of interest and excitement surrounding our product, let alone receive such a prestigious award.’


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