RPC bpi protec is supplying wraparound reel fed labels in eight colours for use across a range of milk bottles supplied to major retailers by a leading UK dairy. The contract is the first major customer for RPC bpi protec since its £1.7 million investment in a new flexographic printing press and slitting machine for the volume production of reel fed labels in the beverage sector.
The labels are produced using an OPP 35 micron film which is ideal for milk and beverage packaging. The specialist label material offers excellent tensile strength for faster application speeds and the elimination of web breaks during the manufacturing process. The strength of the material also allows a thinner gauge film to be used for valuable weight reduction. In addition, this delivers more labels per standard reel to help minimise changeover times. The OPP is fully recyclable, underlining both RPC bpi protec’s and the dairy’s commitment to sustainability.
‘Our significant investment ensures we are able to deliver exceptional quality and service to customers for their reel fed labels, whatever the volume,’ explained general manager Eric Roche. ‘We provide a quick turnaround across a variety of SKUs, delivering the speed of response that the customer needs to meet the major retailers’ specific milk requirements.’
The new flexo press produces high quality labels in up to eight colours for effective on-shelf impact and differentiation, with tight tolerances that ensure accurate application onto bottles. Equally important, it has the flexibility to produce short runs in order to respond quickly to changing market demands. This latest investment underlines RPC bpi protec’s commitment to delivering new solutions to meet the changing needs of fast moving and competitive markets.
‘Our customers are very pleased with the service we have delivered to date,’ concluded Eric. ‘The quality and appearance of the label plays a key role in reflecting and promoting the quality of milk products and we are building on this success to develop even greater growth in the beverage sector.’