Print Solutions Green Solutions
Arjowiggins Graphic, supported by paper merchant Antalis, has launched a new global collaboration for Cyclus with Un Enfant Par La Main, a member of ChildFund Alliance.
The new initiative will help 420 children of the Bon Berger School in Haiti to continue their education in a safe environment. Cyclus, in collaboration with Un Enfant Par La Main, will support the effort to rebuild and re-equip the school in the southern part of the country that was devastated by Hurricane Matthew.
Cyclus is inviting corporate end users, designers and printers to virtually help rebuild a school through a simple interactive online game available onwww.haiti.cycluspaper.com. The in-game tasks include rebuilding the playground, the walls and the rooftop of the school. By doing this, each player will be directly contributing to the school rehabilitation. Building will be completed once the game reaches 5000 players. Customers will additionally be able to see live updates from the build site as more and more players join in.
To engage printers, end users and designers in the campaign, Arjowiggins Graphic will promote the initiative through direct mail, e-shots, video, web banners and social media.
A trendy limited edition My Cyclus notepad, with geometric patterns showcasing the excellent print qualities of Cyclus, can be requested from the dedicated campaign website. The striking design has been created in colour using CyclusPrint 350 g/m2 and CyclusOffset 90 g/m2.
A campaign mailer has also been produced and will be distributed in 28 countries globally. The 12 page mailer is printed on a five colour offset LED-UV zero ozone emission press with selective silk screen UV gloss varnish. Promoting the positive impact of using recycled paper, it uses Cyclus Offset 170 g/m2 for the cover pages, Cyclus Print 115 g/m2 and Cyclus Offset 100 g/m2 for the text pages. Using one tonne of Cyclus Offset 100% recycled paper instead of virgin fibre paper saves the equivalent of 1231 kg of landfill, 3838 kWh of electricity, 28,900 litres of water, 2000 kg of wood and 295 kg CO2 and greenhouse gases.
Angela De Vorchik, operational marketing manager at Arjowiggins Graphic UK, said: ‘We are delighted to be working with Un Enfant Par La Main again, and this time to aid the education for children in Haiti that have had more than their schooling taken from them. We hope that this gesture will not only raise awareness about their situation but also help each child on another level. Our partnership enables us and our customers to make a genuine difference.
‘Cyclus is rich in environmental and ethical principles, including being manufactured to the most stringent environmental certifications, therefore joining forces with Un Enfant par la Main from the ChildFund Alliance is a natural fit. For this year’s Cyclus campaign we have chosen an impactful approach as we encourage our customers to support the campaign.’
Lisa Gaspar, communication manager of Un Enfant par la Main, commented: ‘Our mission of ensuring that every child, regardless of background, has the opportunity to grow with dignity, to learn and to have a future, is dependent on the support and collaboration of companies like Arjowiggins Graphic. Thanks to its support with this Cyclus campaign, and that of its customers, 420 children in Haiti will benefit from a safer education environment and improve not only their own life but those of their communities.’
The campaign is being rolled out in the UK by Antalis, a stockist of Cyclus. Mike Bennett, marketing manager at Antalis UK, said: ‘We are proud to be part of a Cyclus campaign which is supporting the education of vulnerable children. With this campaign, we are able to showcase the tactile texture, high quality shade and finish available for printed communication with this first rate environmentally accredited range. Thanks to its innovative manufacturing process, the Cyclus range has significantly reduced environmental impact. It can help businesses not only strengthen their CSR objectives but produce communications of an excellent print quality and minimal environmental impact.’
The new campaign will run until the end of June 2018.