It has been a long four years for some, but the build up has finally started and it is time for football lovers to rejoice as the world cup is nearly upon us.
This World Cup, New Vision Packaging has helped create a chocolatey twist on the football.
Briefed by Cadbury World, New Vision Packaging created a crashlock base glued carton with windowed apertures and carry handle top to hold the giant 1.5 kg chocolate football!
To ensure the chocolate can be carried away safely and securely, New Vision created two vac form plinths to help protect the football from any breakages. The plinths enable happy customers to carry the football safely from the Cadbury World shop all the way home. The material selection for this pack had to be a cartonboard in a high micron, to be able to carry the yummy football. So, a carrier board was used for this box with a high tear resistance.
The football carton was brought to life by the six colour artwork and leaves the pack looking game ready! With the three large windows, you can see the football inside and get a sneak peek of the amazing chocolate inside.
You can get your game face on and purchase your very own Chocolate Football for £14.99 from Cadbury World ahead of the World Cup.