Thin Film Electronics has announced that Yuni Beauty is its first customers in the beauty and personal care market.
YunI offers all natural, sustainable products that cater to individuals on the go and support an active lifestyle. The company is using Thinfilm’s end to end solution – featuring NFC technology and versatile cloud based software – to connect directly with its mobile first consumer base, deliver custom digital experiences to shoppers, and drive in-store conversions at the point of sale.
The NFC tags incorporated into Yuni product packaging fully integrate with Thinfilm’s CNECT Cloud Platform. When tapped with a smartphone either in-store, on the go, or at home, consumers can instantly launch unique digital experiences, including details on Yuni’s brand story and custom ‘how to’ videos that provide product usage instructions and application tips.
‘Yuni is very much a niche brand today, but the company – and our loyal customer base – is growing quite quickly,’ said Emmanuel Rey, co-founder and CEO. ‘We needed a new way to connect with consumers on their terms, to tell the Yuni story and share our products. Thinfilm’s NFC solution fit our needs perfectly. ‘
Yuni is initially using Thinfilm’s solution to promote its two leading products – Shower Sheets and Chillax – and to launch a new product called Yunicorn. Shower Sheets were recently named ‘Product of the Year’ by Women’s Health magazine.
Davor Sutija, CEO of Thinfilm, said: ‘We are excited about the role our NFC mobile marketing solution will play in helping them strengthen customer relationships, increase sales, and take their business to the next level.’