Taking a ‘Shelfies’ – a giant leap for shelf kind

Print Solutions

StackaWraps, the UK specialist manufacturer of oversized 3D photo realistic replicas, is continuing to revolutionise the world of semi-perm retail merchandising units, with the introduction of its new 3D Shelfies product.

Shelfies have been designed to create maximum impact in busy retail, exhibition and event environments, or anywhere where a brand needs to stand out from the crowd. By combining a stunning photorealistic printed stretch fabric cover with a light weight and strong internal frame it has created a new form of free standing display and stocking unit.

Using its patented specialist software, StackaWraps can take any 2D photographic image and turn it into a fire resistant wrap which is zipped up tightly over a bespoke frame made from individually shaped bulkheads which create an accurate skeletal contour.

The result is a striking 3D display unit, with multiple shelving options, that can range from four to eight feet in height. Unlike cardboard the Shelfies wrap can be shaped and joined together to give a very robust and realistic end result. At a fraction of the cost of rigid plastic alternatives, Shelfies can help brand owners achieve maximum impact within many different environments.

Shelfies are designed as bespoke assembly kits and supplied flat packed for easy and cost effective distribution. They are easy to assemble and offer the additional advantage of being updateable unlike the majority of other merchandising units. Simply get a new stretch fabric vinyl printed for the next promotion or product launch.

Richard Mark Peter, co-founder of StackaWraps, believes there is a real opportunity for a true partnership approach working with like minded, forward thinking point of sale, display and shopfitting businesses. He explained, ‘We are very keen to develop mutually beneficial partnerships with point of sale suppliers on the basis that we manage the specialist process of converting a 2D image to a 3D printed stretch fabric vinyl cover. We would also provide the necessary CAD files which will allow our partners to produce the internal structure using their existing cutting equipment. If required, we can also supply fully finished units, but we see that there is a real opportunity for our partners to have much greater control over lead times and pricing if they produce the internal frames themselves.’

In respect to developing the Shelfies concept Richard said, ‘We recognise the need to help companies promote Shelfies to their clients, so we have put considerable investment into being able to supply ‘mini-samples’ and computer generated visualisations to our partners. We can even help them experience producing their own six foot champagne bottle with internal shelving units to act as the ultimate sales presentation tool. To show how straightforward the construction process is we have also produced a short video showing a Shelfies champagne bottle being put together.’