drupa has announced the launch of the touchpoint packaging initiative for drupa 2020, taking place from June 16 to 26, 2020.
The ambitions of drupa touchpoint packaging are to provide insights into packaging design and production based on consumer needs and use, display latest solutions and applications and show how future packaging and design will deliver additional value, stimuli and growth opportunities.
As a pioneer of innovation in the field of packaging, Bobst is keen to be an active contributor to the project. It believes that the role of packaging is evolving, the way brands design, pack and distribute products is changing.
Showcasing the trends of packaging will help converters to visualise the directions packaging production is taking. Bobst will provide innovative and concrete samples from idea to finish, working in close cooperation with packaging designers and students to implement these innovations.