The D&AD New Blood Ceremony has taken place in London, with the 10 winners of Antalis’ ‘Let’s Get Physical’ design brief receiving their award ranking.
The awards invite students, graduates and other young creatives to respond to a real brief, set by some of the world’s biggest brands including Adobe and adidas. Antalis was revealed earlier this year as one such partner, working closely with D&AD to create an innovative brief entitled: ‘Let’s Get Physical: Conquer digital dominance with a creative paper experience’. Centred on the Arjowiggins’ range of Conqueror paper, distributed by Antalis, the brief explored and celebrated the possibilities of paper as a physical, tactile, and creative material for design in a digital age.
At the ceremony, one worthy winner receives the New Blood Black Pencil. Given to the best of the best, a £2000 prize fund has also been awarded. This year’s Black Pencil recipient is Naomi Taylor for #DearMrHousingMinister, a social media campaign focusing on alerting the UK housing minister to the uncertainty in social housing.
Two winners were awarded the New Blood Yellow Pencil for Antalis’ ‘Let’s Get Physical’ design brief; ‘Between the Sheets’ by Noah Ellison and Fergus Tillyard from Arts University Bournemouth and ‘Bones’ by Marco Minzoni and Eugenia Luchetta from the London College of Communication. The former created a paper experience using the format of a sample book to present the viewer with a series of innuendos, encouraging them to interact with the book. The latter constructed a book made exclusively out of paper, where no ink, no glue and no thread was added, with the objective of presenting paper as playing the leading role when it is often overlooked as merely a skeleton for the actual content.