Finat launches #labelicious to attract fresh talent

Packaging Solutions

Finat has launched its #Labelicious competition to attract fresh, creative industry talent.

The initiative follows the finding of the latest Finat Radar industry survey that discovered how challenging it is for the industry to attract a newly skilled next generation workforce.

The competition also marks the organisation’s 60th anniversary, and its aim is to increase awareness among students and young professionals about the creative, technical and leadership skills involved in shaping tomorrow’s labels and label sector. The goal is to educate students and young professionals about the exciting and challenging opportunities the industry offers and how their innovative spirits can make a difference.

The #labelicious competition features three categories, all of which have an important sustainability aspect. These include:

Brand design: The winning entry will demonstrate how in 2025 a branded label will create an outstanding experience, competitive advantage and added value for a brand in its own product category.

Smart/intelligent/multifunctional labels: The winning entry will demonstrate how technology adds value to a label through new functionality, other than branding alone.

Out of the box: The winning entry will demonstrate how out of the box thinking, combining both creative design and technology, offers new applications and added value possibilities in product labelling. This could also present a vision of the entrant’s future work environment in the industry.

Finat plans to develop this project throughout 2018 and 2019.