Metsä Board’s paperboard was used by the winner in the frozen and chilled foods category, Zoe & Zazu goat cheese packaging, at the 2018 European Carton Excellence Awards. The winning package is made of MetsäBoard Classic FBB 235 g/m2 and it was converted by Model. The Award Gala was held on 20 September in Riga, Latvia.
‘Paperboard packaging has a wealth of attributes that can help maximise brand differentiation and create shelf appeal as well as providing a truly sustainable alternative to fossil based materials,’ stated Mika Paljakka, vice president sales FBB EMEA, Metsä Board. ‘We would like to extend our congratulations to everyone who participated in the vision, design and production of the winning carton.’
The jury looked for excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material.