For over 200 years, DuPont has been synonymous with discoveries and scientific know how. As it takes the next step toward becoming the ‘new DuPont’, it has unveiled a fresh global brand identity and logo that recognises its heritage while conveying its focus on a customer led innovation strategy and purpose driven culture.
DowDuPont announced in February 2018 that its Specialty Products Division would carry the DuPont name when it becomes an independent company, which is expected about June 1, 2019 subject to approval of the DowDuPont board of directors and other customary closing conditions.
‘Our new branding is one of many steps we are taking in DuPont’s transformation and amplifies what we do; help our customers solve complex problems, and turn their best ideas into real world products and solutions,’ said Barbara Pandos, chief communications officer, Specialty Products Division of DowDuPont. ‘It preserves the legacy shape of the iconic DuPont Oval, which for more than a century has provided a seal of quality, performance and trust, but it will no longer be constrained by an elliptical border – signalling a collaborative and open flow of ideas and innovation.’
Some examples of DuPont’s best known product brands include Kevlar fibre, Tyvek high performance materials, Sorona renewably sourced fibre and Cyrel flexo plates; and the new DuPont portfolio includes Great Stuff insulating foam sealant.