Troika Systems has taken the next steps in its strategic growth plans.
Troika shareholders have sought the backing of investment company Fresh Equity Limited to implement and manage the growth plans which will increase distribution and new product developments.
With Fresh Equity’s backing Troika will continue its successful growth and will be developing more valuable products for the print packaging industry and others, in the near future. Troika will be remaining at its sales and manufacturing site, based in Highworth near Swindon, and all personnel will be remaining with the company.
Fresh Equity is a Birmingham UK based investment company which has a reputation for working with talented management teams with a view to developing businesses that have potential for significant growth.
Phil Hall, who will continue as a consultant and shareholder in Troika, stated: ‘The Troika management chose Fresh Equity because of its wealth of financial, operational and strategic experience. I feel confident that I am handing the company I formed over 21 years ago into very safe hands.’
Simon Hughes from Fresh Equity said, ‘’We are delighted to be involved with Troika, we rate its products and team very highly and think we can help it to achieve the next stage in its growth. We are also pleased that Phil, with 40 years experience in this industry, will continue to help us in guiding the way forward.’
Phil Hall and Simon Hughes at the Troika headquarters in Highworth, Wiltshire.