Pigment ink now available for Primera LX910e

Packaging Solutions

Primera Technology has announced that highly durable pigment ink is now available for its LX910e colour label printer.

LX910e is Primera’s most recent and fastest ever desktop colour label printer. It was initially shipped with a dye based ink cartridge. Dye ink produces the brightest colours and most vibrant photo quality images. This helps businesses to sell more of their products by labelling them with the highest quality of the most eye catching labels. Now, a new pigment based ink cartridge can be quickly and easily installed to produce highly durable, UV resistant labels. Pigment ink is ideal for applications where sunlight, water and chemicals can come in contact with the printed surface of the labels. Pigment ink, when combined with properly matched substrates, resists these challenging environmental conditions and opens many new applications for desktop colour label production, including labels for items that regularly get wet such as bath or shower products, produce, warehouse labels, GHS labels, work in progress labels, parking permits, bumper stickers and much more. ‘Primera’s LX910e has already become one of the best selling desktop colour label printers globally with its dye based ink cartridge. We are excited to now also offer a pigment ink cartridge to expand its use into new applications where high levels of durability are required,’ said Mark D. Strobel, Primera’s vice president of sales and marketing. ‘Even better, LX910e is the lowest cost desktop colour label printer currently available that can use both dye and pigment ink. We expect that customers will quickly see the benefits and value in having both ink capabilities available to them in one affordable, desktop machine.’