Durham Box’s packaging for Charlie & Ivy’s oozes style

December 6, 2018

Packaging Solutions

 

Durham Box has recently worked with Yorkshire based lifestyle brand Charlie & Ivy’s to develop new packaging for its award winning dipping oils, salad dressings and mayonnaise.

 

Founded by a farming family with a passion for great flavour, Charlie & Ivy’s was launched at the Farm Shop & Deli Show in 2017 exhibiting a product range of rapeseed oil based gourmet dipping oils, dressings and mayonnaise, primarily designed for home entertaining. The start up’s products have been lighting up delicatessen shelves ever since.

 

In creating the packaging, Durham Box worked to a tight timescale to a meet a deadline for the recent Country Living Magazine Fair in London on 7 November, where the products were due to be showcased. The boxes, each containing three bottled products, were initially produced in a white E flute board. To reflect brand values, the founders preferred a simple, rustic brown finish, which Durham Box achieved by making the boxes up inside out. By retaining the white board inside the boxes, Durham Box was able to print a wallpaper design to the inner faces to create a simple yet stylish effect. The box lids were flexo printed in line with Charlie & Ivy’s brand style and were shipped to London in preparation for the Fair.

 

Charlie & Ivy’s co-founder and director, Jennie Palmer, said: ‘Working in a collaborative partnership with Durham Box is a great experience and nothing is too much trouble. The boxes look amazing, and to get them in time for Country Living in London was just fantastic!’

 

Based in Bishop Auckland, Co Durham, Durham Box service a broad segment of the corrugated packaging market.

 

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