Pantone Colour of the Year 2019: Living Coral

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Pantone has announced its colour of the year for 2019.

An animating and life affirming coral hue with a golden undertone that energises and enlivens with a softer edge.

Vibrant, yet mellow Pantone 16-1546 Living Coral embraces with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. Representing the fusion of modern life, Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.

For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.

The Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts comb the world looking for new influences. This can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play styles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.