Metsä Board invokes the power of storytelling to promote the T2 Christmas tea range
Following the success of the T2 2016 and 2017 Christmas tea ranges, Metsä Board has once again helped develop attention grabbing packaging for the T2 2018 Christmas gifting range. Working closely with T2 Metsä Board’s design team created a variety of different packaging solutions including a cracker shaped box, mulled wine tree decoration boxes and a wonderful 12 Days of Christmas Tea Advent Calendar.
For such a prestigious packaging project the choice of paperboard was critical. By specifying MetsäBoard Pro FBB Bright, T2 was able to achieve a premium look as well ensuring that all the packaging was lightweight, safe for food contact and had excellent sensory and hygiene properties. The high whiteness and smoothness ensured excellent printability and the effective use of special effects.
The highlight of the T2 2018 Christmas gifting range is the ‘Blame it on the 12 days of Christmas’ advent calendar. The package consists of two boxes joined together with one single paper sleeve that acts like a book binding. The result is a book like structure that can be magically turned both to the left and to the right, to reveal individual compartments covered by perforated tabs.
Cyril Drouet, packaging services director APAC, Metsä Board, commented on this seasonal project: ‘We enjoy working closely with T2 as it understands the role that packaging plays as part of its overall brand proposition. This year we are particularly excited about the advent calendar which allowed our designers to focus upon creating an engaging consumer opening experience whilst using the full potential of our paperboard from a structural design perspective.’