Ritrama launches Eden
Ritrama has launched Eden, a natural paper specifically for the labelling of wine, spirits and beer. What makes Eden particularly innovative is its environmentally friendly composition: it is composed of up to 50% dried grass fibres and the remainder of pure virgin cellulose fibres.
The label has to convince consumers to buy a bottle of wine. The label must interpret the wine's personality, story, quality, taste and fragrance. Eden inherently transmits the values of a natural, healthy, organic and environmentally friendly product. It will be one of the flagship products of the next ‘Wine, spirit and craft beer label collection’ labels and films (the new catalogue, complete with a wide range of specific materials for the labelling of wine, beer and spirits). Besides the unmistakable grain of the face material, colour and perfume (yes, it smells like grass), the innovative composition also ensures the lowest possible environmental impact. In fact, the presence of up to 50% of dried grass fibres in the pulp, reduces drastically the consumption of water and electricity, with a consequent reduction in the quantity of CO2 released into the atmosphere.