bakergoodchild invests in new Xerox Iridesse

January 8, 2019

Print Solutions


bakergoodchild has announced that it has invested in a new Xerox Iridesse press as part of the company’s on-going commitment to continuous improvements in its production equipment and output capabilities.


The Iridesse has also been purchased in line with an increase in demand that bakergoodchild has encountered with customers asking for more vibrant colour finishing techniques.



As well as offering all the hallmarks of a digital press such as personalisation, economical short runs, and agile production, the Iridesse is also enhanced by new high value in line capabilities that allow stunning four colour imagery. It will allow bakergoodchild to apply spot varnish to either protect or enhance digital print and has the capability to print a sheet size up to 1200 mm in length.


Equipped as standard with Colour FLX Technology, the Iridesse provides the kind of flexible spot and mixed specialty effects that can deliver a ‘wow’ factor to the printed page adding a sparkle to end users communications mix.


The combination of 1200 x 1200 dpi x 10-bit RIP rendering and 2400 x 2400 dpi x 1-bit print imaging delivers Ultra High Definition (HD) detail so that tints, gradients, fine text, and lines are printed and produced as intended.


Whilst its four colour print quality is outstanding, it is only the beginning of what Iridesse can do. The press can be used to create vibrant visual and nothing gets the job done quite like a palette of iridescent metallic colours. Using smart technology the machine can layer HD EA silver and gold dry inks with CMYK, to create vibrant spot colours, metallic gradients, photographic enhancements, and more – and it is all done through a single pass at rated speed. This is a press that is built to run up to six metallic colours, a rainbow of iridescent palettes to create stunning brochures, postcards, catalogues and posters that truly sparkle.



By using its multi-pass and dimensional capabilities watermarks and security marks can be all added to printed materials. The press also has dual advanced high capacity feeders, coupled with a bypass and inserter, which lets the user run up to eight different stocks in a single job – or a maximum of 12,500 sheets. The Xerox Iridesse has been designed to handle multiple stocks.


Commenting on the new investment, bakergoodchild sales director Adam Stafford stated, ‘This new production press provides us with the potential to offer enhanced digital printing in house and increase our capacity and capabilities. By being the first company to have this press in the West Midlands signifies our intent to be a pioneer mailing house in the UK.’


Adam continued, ‘With the increase in customer demand that we are seeing from sectors such as retail and more and more key seasonal events, this investment will allow bakergoodchild to increase our bandwidth to not only handle the work flow but also allow us to add a touch of sparkle to client work.’


Customers that want or require spot colours, metallic finishing and pure crisp white finishing to be added can now have this delivered at high production speeds and lower costs.



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