Qualvis produces bold new look for Whitakers Chocolates
Qualvis has produced a boldly coloured range of cartons for Whitakers Chocolates’ new wafer flavours and a newly introduced honeycomb bite range.
A premium specification GC2 material has been used to achieve this standout range, with intricate, detailed, gloss gold foiling reflecting the brand’s quality craftsmanship. Using the capability of Qualvis’ twin coater KBA press, the overall soft touch, tactile varnish, has been complemented with a high gloss UV spot varnish to the product imagery, creating a cost effective production process.
Richard Pacey, sales director at Qualvis, said: ‘We have incorporated some unique structural formats with easy open and reclose features. This will enhance the overall consumer experience, and allow the product to retain its premium condition. It is an honour to work with a brand with such provenance, who are not scared to make bold, creative choices with their design aesthetic.’
Whitakers has marked its 130th birthday with a message from managing director, William Whitaker, printed within the wafer box, which consumers reveal once they open the packet.
William Whitaker is the fourth generation of the Whitaker family to take the chocolatier’s helm. He commented, ‘The ‘Bites’ range of packaging was designed for ease and speed of filling in the production process, and the ‘Wafers’ range was produced to give a premium feel – with an opening that creates a dinner table focal point, as it stays open to display our elegant product. During 2019 Whitakers will continue to work with Qualvis on our new product development, continuing our 20 year working relationship.’