The Label Makers continue to innovate with award winning Portobello Road label

Packaging Solutions

The Label Makers have continued to pioneer the market place with another innovative front label and double sided back label for the Portobello Road Gin company.

The intricate Portobello Road aesthetic has allowed The Label Makers to showcase the limitless possibilities of its digital printing and finishing. Portobello Road enlisted The Label Makers with its Gin No 171 70 cl edition, and continued the prospering relationship with the 50 cl Navy Strength variety, including nautical details in line with the navy theme – with both double sided labels.

The clever design of the Navy Strength edition allows the image of a red lion on the reverse of the back label, to be seen within the front label design.

Kevin Lyons, The Label Makers sales director, explained: ‘We were able to remove the punched chads from the portholes featured on the front label. This allowed the design on the reverse of the back label to be spied through the front label. This product was worthy of an element which truly added value and created something extra special for the consumer.’

The Label Makers have been producing labels for more than half a century, yet it continues to use cutting edge processes in its production.

The bottle’s front label emulates an old parchment effect reminiscent of labels from the past. This was achieved by printing with the Xeikon tonner based press, with a 1200 dpi resolution – allowing for subtler shades. The design was completed with hot foil during the finishing press to enhance the visual effect. The removal of the portholes within the label surface is a new, innovative process, as the backing paper is not cut to allow high speed labelling lines to run without fear of snapping.

The double sided back label uses the best of both inkjet and toner based printing methods – with the two layers being laminated together with its ABG finishing line. As the Lid Seal required six different full colour versions, the Xeikon toner press was used again for efficient digital printing.

Tom Coates, brand director at Portobello Road, said: ‘We are very impressed with the creativity and detailed reimagining of our intricate, hand drawn design. The Label Maker’s vision included cut out sections, embossing, six different top straps, sequential numbering and two sided printing. It is a far cry from a straightforward brief, and the company executed it beautifully.’

The Label Makers will be exhibiting at the forthcoming Label and Print Show, which is part of the Packaging Innovations exhibition. The company will be at stand F19.