Lewis Road Creamery is a New Zealand based dairy producer, famed for marrying the reinstatement of traditional dairy production, with forward thinking, ethical decision making. It has enlisted Croxsons with the task of introducing a glass bottle to its dairy liqueur product range.
Croxsons created a bespoke 700 ml glass bottle to be used for Lewis Road’s ‘Kahlúa Cream – a coffee cream liqueur. The concept was adapted from an aluminium bottle previously used by the company.
The Lewis Road ethos is about doing things right, with a focus on sustainable packaging. Currently all its 1.5 litre and 750 ml milk bottles are made with 100% recycled plastic packaging, which can keep being recycled after use. They are considering alternatives that will reduce the use of plastic, so Croxsons’ glass bottles could become the catalyst for more change.
Croxsons needed to match the baseline design of Lewis Road’s plastic bottles in a glass equivalent, and improve the quality of the embossment. The bottles were sprayed gold, reflecting a high value product whilst also providing the liquid with UV protection. The result is a standout, contemporary product that is still on brand with the rest of the range.
A 33 mm GPI closure, in a special Pantone gold, was specifically produced for this project. This specification was chosen for its easy application properties, comprehensive printing capabilities, and a well proportioned mouth opening for the size of the bottle.
Croxsons’ James Croxson said, ‘In terms of delivery, we really pushed the limits of what is possible. Within 48 hours of starting the project, there was a concept and a drawing – which were signed off within another 36 hours. The bottles were manufactured within nine weeks, despite considerable hurdles with production and shipping. Regardless of the set backs, this is still a fantastic achievement in terms of turnaround time, which impressed the client immensely.’
Croxsons was able to add value to the concept by including the Lewis Road Creamery trademarked cow emblem to the base of the bottle – an inventive yet simple way of creating a more premium product.
James added, ‘We are delighted to make a connection with such an innovative brand, and we are looking forward to continuing the relationship by developing other product lines in the future.’
Croxsons will be exhibiting at the forthcoming Packaging Innovations exhibition, being held at the NEC on the 27 and 28 February. It will be on stand E43.