Hendrik Kehl has taken over responsibility for product management at Herma Self-adhesive Materials. In this capacity, he will cooperate closely with label printers, machine manufacturers, and label users, allowing the company to quickly react to new requirements and trends.
Hendrik has been working for Herma since 2008. His most recent position was in the domestic sales department, where he provided support to customers. In his capacity as product manager, he will ensure that the lifecycle of products from market maturity to withdrawal from the market will be planned, controlled, and monitored more closely in the future. ‘This is especially important in view of ever shorter product life cycles, increasingly specialised applications, and additional functions that labels are asked to provide,’ explained Hendrik. ‘My goal is therefore to enhance our strong continuous cooperation with label printers, machine manufacturers, and label users. This is the only way that will allow us to quickly react to future new requirements and trends.’