Klöckner Pentaplast has launched its latest food to go packaging range called Jewel. It is made from 100% post consumer PET, an extension of the company’s sustainable closed loop product offering, that meets the sustainability requirements of the retailer and the demands from the consumer with added on-shelf differentiation.
By 2022, the food to go sector is set to be worth £23.5 billion – and brands will undoubtedly compete for consumer attention. For brands with a focus on fresh food on the go, eye catching and impactful packaging – Jewel offers something different. In this competitive lunchtime market, time is of the essence; the key drivers for impactful, ‘guilt free’ packaging are Millennials and Gen-Z who have attention spans of 12 and eight seconds respectively, and are extremely environmentally conscious – making eye catching design an absolute must to achieve on-shelf differentiation.
This new collection has been creatively designed in a clever jewel shape, which sits perfectly balanced in the consumers’ hand with clear optics for full visibility of its contents. Once finished with their meal or snack, the consumer can look through to the bottom of the pack and see a recycling message thermoformed into the base of the tray asking them to ‘recycle me again’.
Each pack can sit on the shelf at a 45 degree angle with the top in full view of the consumer. If shelf space is limited, they can easily stack on top of each other and are available in three different depths. Each pack has the option of a click shut lid which can be personalised for the retailer with thermoformed branded messaging or can be heat sealed with a flexible lidding film.