Multichannel communications provider MBA Group has acquired Inc Direct Limited.
Existing synergy between the two companies will see the Inc Direct business further complement MBA’s group wide capabilities. With data at the heart of both organisations the drive will be to continue to improve customer experience for MBA and Inc Direct clients.
Inc Direct will remain as Inc Direct Limited operating from its existing Enfield site with relocation to a shared base within the MBA Tottenham infrastructure planned for the future.
As MBA’s chairman, Bachar Aintaoui explains, ‘Acquiring Inc Direct is an important strategic decision for our organisation. Not only are we gaining an experienced team, but Inc Direct is also a great fit with our current operations and services at MBA Group. The acquisition will undoubtedly add an even greater depth to our customer offering and increase the group’s profile in the dynamic UK marketplace.’
Inc Direct CEO, Noel Warner, added: ‘MBA and Inc Direct are close neighbours but we have always operated in a totally different space and we very rarely compete. Our collective skills and capabilities are therefore extremely complimentary and combining them to add even greater value to our respective clients and strengthen our position in the marketplace overall is a sound strategic move that will benefit everyone.
‘With our combined experience, capabilities and massive firepower we are able to offer an even more compelling proposition which will ultimately allow us to capture a larger share of the market.’