Metsä Board has created a new, enhanced folding boxboard portfolio, designed specifically to help brand owners and packaging converters tackle the big issues in packaging: saving resources, reducing carbon footprint and ensuring product safety.
Besides being better for the environment through light weighting, the improved product range offers customer benefits by boosting brand appeal with its enhanced and balanced visual properties. The refreshed, simplified selection of products further helps improve Metsä Board’s folding boxboards’ already high quality consistency, as well as supply reliability.
‘Packaging of the future is all about creating better brand experiences with less environmental impact. It is important that we continuously develop new solutions to make packaging even more safe and sustainable. For example, improvements to our new high yield pulp have enabled us to further enhance our paperboards thus providing even further opportunities for brand owners to lightweight their packaging,’ stated Ari Kiviranta, senior vice president development, Metsä Board.
The new, improved Metsä Board range now offers even stronger performance in highly demanding end uses such as food, beauty care, healthcare or luxury packaging and graphics applications.
The range consists of five grades:
MetsäBoard Natural FBB: New is an uncoated, rigid OBA free grade that provides an on-trend natural surface to provide authenticity to high end product packaging.
MetsäBoard Classic FBB remains unchanged offering the same superior stiffness and high yield as before.
MetsäBoard Pro FBB OBAfree: Also new, MetsäBoard Pro FBB OBAfree presents an improved OBA free grade with high natural brightness combined with excellent printability.
MetsäBoard Pro FBB Bright: New too is this multipurpose board with high brightness on top and reverse, now offering further opportunities for lightweighting.
MetsäBoard Prime FBB Bright: New MetsäBoard Prime FBB Bright combines superb brightness, new bluish white shade and high stiffness offering sustainable luxury for high end packaging.
The new improved grades will be available for samples and trials from May.