GMG and Lösch: 13 years of successful collaboration
Ever since GMG was founded in 1984, the fascination with colours has stuck to the company and eventually led to its specialisation in colour management. GMG as a brand stands for more than just excellent colour management solutions. Making its customers happy is one of the major objectives at the German based business. That is why GMG gives insight into a longstanding collaboration with one of those clients through a joint project with Lösch, which has relied on GMG solutions since over 13 years.
‘We strive to achieve the best results in our customers’ work,’ remarked Johannes Betz, head of marketing and academy of GMG. ‘It is our goal to deliver the highest quality possible through our solutions. The benefits our customers get by using GMG Solutions are simple, but effective: Most notably, they save time. Time that they can use to finish more jobs and yet be able to stay within the same high standards they are used to. Ultimately, this leads to more productivity without having to accept any quality losses.
With its headquarter in Tuebingen, Germany, and subsidiaries in UK, US, China and Japan, GMG is a leading developer and global supplier of high end colour management software solutions. More than 12,000 systems in use bare witness of over 35 years of experience in the graphical arts industry and 150 employees worldwide provide both their knowledge and their passion for colour to GMG's customers.
Lösch itself is a creative agency, originated in Waiblingen and with locations in Hamburg, Stuttgart and Cologne. Lösch's expertise lies in communication media, providing high quality solutions for a varying clientele. Like GMG, Lösch can benefit from more than three decades of experience – and for the past 13 years, Lösch has depended on GMG Solutions when doing its daily work.
‘Implementing GMG Solutions in our workflow was a big milestone in practically everything that has to do with colour,’ commented Florian Lutz, managing director of Lösch. ‘When we started testing GMG Solutions, we learned very quickly that we will want to use them in the creation part as well as in production - and when we started to do that, our efficiency enhanced tremendously.’
The ideal solution for Lösch is a combination of GMG products in its workflow. To prepare the images for colour corrections and retouching, it is using GMG ColorPlugin for Adobe Photoshop. Time consuming corrections can be automated with the plugin to save time and gain quality. For an accurate and reliable output simulating the press result, it is using GMG ColorProof. With the proofs of the artwork and the product as a reference, the company can fine tune its retouching and corrections to reach an exact colour match. GMG ProofControl completes the process.