New VersaStudio BT-12 direct to garment printer

May 13, 2019



Roland DG has announced availability in the EMEA region of the VersaStudio BT-12, its first direct to garment desktop printer for printing directly onto cotton based products. 


The easy to use, compact BT-12 is ideal for businesses and individuals seeking innovative new revenue opportunities, printing full colour graphics, photos, logos and text onto a wide variety of products, such as t-shirts, tote bags and textile interior décor items, to produce high value customised items on-demand. The BT-12 integrates seamlessly into retail environments to provide an engaging in-store customer experience and it is the perfect solution for small garment businesses looking to diversify.  


Paul Willems, head of business development and product management Roland DG EMEA, commented: ‘The BT-12 is generating a huge buzz each time we preview it at shows across the region. Users are really excited by the incredible profit making potential and excellent return on investment the solution offers, as it is so affordably priced and economic to run. They are also impressed by how easy the BT-12 is to operate – as simple as using an office printer – yet the output is incredibly high quality. It is the ideal out of the box solution for anyone wanting to start an on-demand custom graphics business from scratch, or for businesses looking to diversify their portfolio with quick printed, high revenue customised products.’ 




Capable of producing a product from start to finish in just a few minutes, the ultra compact design and safe, enclosed operation of the BT-12 (and optional stackable HB-12 finishing unit) make it ideal for businesses to offer customer facing personalisation services in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations. The BT-12 is also the ideal solution for home based start ups and established businesses looking for profitable new ways to cross sell to their existing customer bases and to target new markets. 


When combined with ‘cotodesign’, Roland’s latest design and print management software, the BT-12 becomes a complete ‘design order print’ solution for the in-store customisation of apparel and gift items using customers’ data, such as photos or artwork, from their smartphone. 


Plus, users have the peace of mind in knowing that the BT-12 is backed by Roland’s reliability, service and support.


Visitors to Fespa will get the chance to try the BT-12 for themselves on the company’s stand (hall A5, H10). The BT-12 will be part of the Coto Bar – an interactive space to explore the exciting opportunities offered by Roland’s wider range of popular digital on-demand customisation print solutions, to experiment with cotodesign software and to create their own personalised mementos to take home.


Paul concluded, ‘I think everyone who sees the BT-12 in action recognises it is a great little device which packs a money making punch well above its size and price point – that is why this launch is so highly anticipated. We are really excited to bring the BT-12 to market and we look forward to seeing the exciting ways in which it helps users transform their businesses.’


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