Konica Minolta’s ‘Innovation to Implementation’ event showcasing how integrated communications help customers offer new value, competitive edge and enhanced profitability will be repeated after positive feedback from delegates.
This collaboration with partners the IPIA, Epson, Morgana, Vivid Laminating Technologies, professional print user community group Prokom and EFI enabled visitors to learn more about the disruptive technologies that continue to reshape the printing industry.
At the heart of the joined up approach was Eazyprint, from Kettering, Northants, which produced marketing materials for the event. These included an invitation embellished with metallic foiling effects created using the new Vivid Metallic system and with an integral TV screen targeting customers with a personal video.
‘Konica Minolta asked us to come up with a concept that would showcase its print technology along with the specialist finishing solutions that it offers with its third party partners. We suggested the Vue TV product as we felt the video showing the production of the finished piece that each customer had sent to them would really impress and showcase what is achievable,’ said Daniel Pretot. ‘We know Konica Minolta is really pleased with both the result of the finished article and the level of interest it had in the event, so a good return on investment!’
An ‘amazing event’ was the verdict of Paul Bashford, owner of Lakeside Printing, Tonbridge, Kent, who signed to buy a Vivid MatrixMX530DP on the day. ‘The problem with us printers is we carry on in our own little world – leaflets, brochures, fliers and so on – but don’t see the bigger picture. This event was eye opening and educational, and I learned so much, for example, about augmented reality and marketing automation. We all have to look at printing in a new light, particularly when designers and printers now have to come together. It is an exciting future, certainly not boring, and print is growing again.’
Gail Carman, Business Manager at Macpro Design and Print, of St Albans, Herts, one of the more than 50 delegates who attended the event at Konica Minolta’s showroom in Milton Keynes, Buckinghamshire, said: ‘Fantastic. We spend quite a few days out, but this was time definitely well spent. It was an eye opening experience looking at ways we can grow our business. There were good ideas and education and we loved having the workshop at the end and seeing how training will drive solutions with latest technologies going forward.’