Large format creative displays from one of the world’s most experienced graphics companies, are set to provide a vibrant backdrop to an extreme canoe slalom competition at London’s iconic Lee Valley White Water Centre.
Huddersfield headquartered Leach was announced as the venue dressing partner for the 2019 ICF Canoe Slalom World Cup, back in January 2019.
But in addition to the 1200 square metres of bespoke materials that Leach will manufacture and install around the 2012 Olympic legacy venue, 400 additional graphics have now been added to the brief to help set the scene for this rapidly emerging sport.
Extreme slaloms see four athletes ascend a four metre high ramp before dropping into the white water for a 300 metre sprint paddle to the finish. In addition, the traditional ICF canoe slalom will take place across the three day event, where the world’s best canoeists will be competing for gold.
As well as the perimeter graphics, the company also produced a 5 x 2.5 metre lightbox that will illuminate the competitors’ starting blocks for each canoe slalom sprint.
Commenting on the brief, Leach’s head of projects Tom Foster said: ‘We have been engaging imaginations, worldwide, for more than a century. And, by combining over 125 years of experience with a passion for creating truly wow factor environments, our expertise is increasingly being sought for some of the most iconic graphic display schemes in the world.
‘This sporting event has just got even more exciting with the announcement of the extreme slalom – we can’t wait to transform the look and feel of the venue to deliver the best possible spectator experience.’
The 2019 ICF Canoe Slalom World Cup will take place on 14 to 16 June.