HelloFresh, a leading meal kit company, has chosen the Tetra Recart carton package for use in European markets for its environmental advantages. HelloFresh meal kit products now available in sustainable carton packaging across the UK, Germany and the Netherlands
Successfully used by HelloFresh in the US since 2017, Tetra Recart offers a better packaging alternative with 80% lower carbon footprint and significant weight and space savings compared to tin cans and glass jars.
Jakob Schmidt, senior global procurement manager at HelloFresh Global, said: ‘Introducing the Tetra Recart carton to our sustainable packaging portfolio is a strategic move for HelloFresh, helping us reduce our climate footprint through improved logistics efficiencies. Tetra Pak’s innovative packaging enables HelloFresh to consistently deliver a quality product and a great opening experience for our customers.’
Peter Arvidsson, managing director, Tetra Recart at Tetra Pak, said: ‘We see a huge growth in the meal kit category as consumers demand easier shopping experiences and services offering less planning, shorter cooking time, all while maintaining the quality of the ingredients. We are pleased to be able to help food producers capture this opportunity with a sustainable package that keeps food fresh and tasty.’
According to PlanetRetail RNG, the global online food spending is expected to reach $625 billion in 2023 – up from $213 billion in 2018.